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SOMAC
: LINTAS - A Profile
SOMAC is a specialised division of Lintas India and works
exclusively in the area of social communications. SOMAC specialises
in creating attitudinal and behavioural communication campaigns
& strategies to bring about social change. Our communication
strategies have made use of conventional mass media like Press,
Television, Radio, Outdoor, Cinema etc. for general and specific
audiences. We have also used innovative and interactive media
to reach different target segments. This has taken the form
of 'infotainment' and has used film shows, skits, mimicry,
street theatre, dances, audio cassettes, magic shows, posters,
booklets, brochures, flip charts, mobile photo exhibitions
etc.
| Some
of our projects, |
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Mass
Media Campaign to Eradicate Leprosy - communication support
to National Leprosy Eradication Programme for Ministry
of Health, Leprosy Division. |
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Mass
media and Interpersonal media communication campaigns
to 'Personalize risk of HIV' amongst men in 14 port towns
across the country. A Project of PSI. |
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Behaviour
Change Communication on HIV/AIDS for Targeted Interventions
in Andhra Pradesh - Truckers, Sex-Workers, Prisons, Street
Children, Slums, Trans Gender and MSMs. A project of TRU
(AP), funded by HLL and DFID. |
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Healthy
Highways - A national Truckers' project on STD/HIV/AIDS
prevention. Interpersonal communication material development
for 40 NGOs who were part of the DFID supported project. |
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Mass
media campaigns on HIV/AIDS for Glaxo India Ltd - General
awareness, changing attitudes towards HIV Positive People,
advertising AIDS Helpline. |
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Communication
support to for AIDS awareness in the Red Light Areas of
Bombay. |
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Mass
Media Campaign on HIV/AIDS for Govt. Of Maharashtra. |
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Communication
strategies for reducing Infant Mortality and Maternal
Mortality in Gujarat for UNICEF. |
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Communication
Campaign Against Child Labour for UNICEF. |
Communication
campaigns developed by us have addressed issues such as,
Leprosy, HIV/AIDS, Family Planning & Reproductive Health,
Breast feeding, Communal Harmony & National Integration,
Status of Women, Child Rights, Child Labour, Physically &
Mentally challenged, Discrimination against the Girl Child
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